Content Marketing: An Educational Article

The world of content marketing is slowly enveloping traditional marketing, although many consumers are unaware of the actual difference. In order for consumers to make rational purchases, it is essential that they know of the different marketing techniques that their suppliers are using, otherwise they may fall for an advertisement full of chicanery. Wasting money on a product that is not what the consumer needs or wants is never the ideal situation; therefore, you should educate yourself on the various marketing techniques used by companies so that you can avoid the traps set up by greedy company owners who do not care for their customers’ ultimate satisfaction with their products.

The Basics

First, we should start off by reviewing the basic vocabulary of the marketing world. The first word on the list is marketing itself – what is does that mean, exactly? Marketing is defined as the total activities involved in selling or buying products, including advertising, transportation of goods, storage of goods, etc. However, to many consumers and business owners, marketing mostly takes on the definition of anything involving only the advertising of a product or products. This is also the definition that this article will use.

Now it is time to review the term “traditional marketing.” Traditional marketing involves an advertisement that specifically focuses on selling the consumer a company or a company’s product. This includes commercials on TV, ads in magazines and newspapers, and banner advertisements on websites. This type of marketing is slowly fading away, since consumers nowadays are doing anything within their power to avoid these advertisements. TV providers now offer DVR, where consumers can actually skip over TV commercials. Magazine and newspaper ads are easy to ignore, as well as banner advertisements scattered throughout the internet. Business owners are realizing that traditional marketing is no longer working to sell their products, so they are frantically searching for new ways to attract consumers. This is where content marketing steps in.

“Content marketing” means just what the name implies: advertising with content. Content is information and material that actually has a valuable significance. Traditional marketing has information and material, but it lacks a valuable significance. Consumers want information that they can use outside of their decision of whether or not to buy a product. For example, traditional marketing of a food item, such as a cup of yogurt, might include how delicious that cup of yogurt is, how many calories are in that cup of yogurt, and how inexpensive that cup of yogurt is. Now, if that same yogurt company wants to start using content marketing instead of traditional marketing, then they can produce a booklet or pamphlet letting consumers know the overall health benefits of all yogurts, not just their yogurt. This pamphlet contains valuable information for the consumer’s well-being that does not just focus on selling a specific cup of yogurt from a specific yogurt company.

Why Content Marketing is Better

You have already gotten a glimpse at why content marketing is better than traditional marketing. Other than the fact that consumers are much less inclined to completely ignore content marketing, why is it overall more effective than traditional marketing? Well, there are actually a few reasons. First of all, content marketing builds a connection between the consumer and the supplier. After reading the useful information provided by a company, the consumer might feel as if that company does actually care about their well-being. This will lead a consumer to make a purchase from that company rather than a company that makes their customers feel less important with very obnoxious traditional advertisements.

Another reason is that if consumers feel as if they know more about a product in general, they will be less hesitant to purchase that product. Back to the yogurt example, if someone knows how salutary yogurt actually is, then they will have a stronger desire to purchase a cup of yogurt. Content marketing can let consumers know the health value of yogurt in a less intrusive way than traditional marketing.

Content marketing can actually be exciting for a consumer to read, unlike traditional advertisements. Traditional advertisements are often assertive and obnoxious; therefore, consumers will try to avoid them. Content marketing has valuable information that consumers actually want to read for their own benefit. There might be a weekly informational article that a company produces for their customers, and this will attract a lot more attention than a banner advertisement sitting at the top of a website that is irrelevant to the subject matter.

Why You Should Pay Attention to Content Marketing

Just because a company markets their products by way of content does not mean that their products are actually better than another company’s products. Before making any purchase, you should evaluate the actual quality of the specific product. Many companies use content marketing to make their customers feel comfortable with them, therefore customers are more likely to purchase a product from that company without thinking twice. This can lead a customer to lose a lot of money on a product that is subpar. You, as a consumer, should use content marketing to your advantage. Gather information from content marketing from different companies to learn more about a subject, and always evaluate the quality of a specific product before making a purchase. Do not become dedicated to a company that produces low-quality products, even if the company makes you feel comfortable and important with content marketing. This smart consumer technique may save you a lot of money in the long run, and now you know more about the marketing techniques and traps that companies try to ensnare consumers with.

Math Articles – Have You Read Any That Fail To Deliver The Promised Information? What You Can Do

Since you are reading this article, you either thought from the title that this would be a topic of interest to you; or, hopefully for me, you are familiar with my work and know that: (1) I know about my topic inside out, (2) I always write about my title, and (3) my articles give you a sense of satisfaction–not a sense of being cheated out of desired information. Wouldn’t it be nice if you could count on every article to provide this satisfaction? Wouldn’t it be nice if our students could count on articles to be factual?

I have always been a math person and, as such, reading has never been my strong suit. That changed when I was introduced to Now, if I am not writing articles, I am either reading articles, blogs, websites, or magazines. I have probably read more in the last seven months than I have in my entire life–and I am not exaggerating! I am fascinated by the unusual things I find, by author creativity, and by the amount of information I have learned in so short a time. There are, however, 3 things I keep encountering that push my buttons. (This means they make me frustrated and angry–for you young people needing translation.)

First: Finding information that is incorrect but being presented as fact. Several months ago, I read an article about becoming a psychologist through online courses. This person stated it was possible to become a psychologist with a 2-year Associates degree. This isn’t even remotely true; but many who read this will believe it.

Second: Getting to the end of the article and discovering that the information I wanted simply isn’t in the article. This happened recently with an article claiming to discuss the rules of logic. I happen to believe that the study of logic is so important that it should be taught in every grade, so I wanted to see what this person had to say. Alas, no rules of logic to be found–certainly not very logical!

Third: Realizing that an article purporting to be educational is actually a veiled attempt to sell rather than educate. One expects that certain categories, by their very nature–let’s use penis enlargement as an example–will send certain people clicking as fast as possible to purchase something. When one expects to buy, the push to sell is acceptable. When one expects to learn, the pressure to sell should be minimal. (I apologize to all people under 18 for my example.)

I am a retired math teacher, and I take very seriously the quality and accuracy of the information presented about mathematics. For an author to write a quality article about hiring a tutor is perfectly acceptable as long as the title indicates that as the topic. However, a given author need not write 20 such articles since a handful would cover about every possibility–student view, parent view, teacher view, tutor view, etc. To write a tutor article about every course there is to take is absolutely absurd! Even worse, though, is writing articles about math topics one obviously knows nothing about, but just adding lots of mathematical words and trusting no one realizes it is garbage–all while really pushing online tutoring.

Educational articles should be written with the expectation that parents and students will be searching for this information. Consequently, authors need to be writing educationally sound articles. If this isn’t happening, we all–especially our students–need readers to take on the responsibility to say, “NO, this is not the place for this!”

Here are 5 quick suggestions on how to do just that:

1) The very first time you read an inaccurate or misleading article, check the author bio. If the author is NOT an expert in mathematics, for example, then do not read any other articles by this person and SPREAD THE WORD.

2) Give the article a bad rating if this is an option. On some sites it is. On other sites it is not. This IS becoming a more common option. Take advantage of it to SPREAD THE WORD.

3) If possible, write a personal comment to the author and be very specific about what you find objectionable. This may not change anything, but you will feel better.

4) Do NOT go to any website being pushed within educational articles, and SPREAD THE WORD. Note, in a resource box, a website reference is acceptable; but in the article itself, there should be minimal pressure for you to buy.

5) Report the author and the article to the website management. Complaints from readers get heard. Use your power!

Here’s to the hope that every article we read–whether in mathematics or not–delivers what it promises!

Shirley Slick, “The Slick Tips Lady,” is a retired high school math teacher and tutor with degrees in Mathematics and Psychology and additional training in brain-based learning/teaching. Her goals: (1) to help parents help their children with math, (2) to help eliminate the horrendous Algebra failure rate, and (3) to inform the general public about problematic issues related to the field of education. For your free copy of “10 Slick Tips for Improving Your Child’s Study Habits,” visit her website at

Education Article

If you don’t consistently put good things into your brain, then confusion and lies will clog it up, and they are incredibly hard to get out. Information is a never ending battle: we must be ever vigilant to what we put into our own heads because if we are intellectually lazy, there is a much less likely chance of us understanding anything about the world that we live in, and we will constantly be walking around, observing miseries, and questioning “Why? Why?”, because we didn’t take the time to put good information into our heads earlier on with which we could recall and make associations about the world that we live in and then we could use logic to understand things more clearly and take more appropriate actions.

Without logic, our actions are meaningless, and we will have no idea what we are doing, and confusion will be our companion instead of reason.

Reason is all around us, whether we realize it or not. It is everywhere: it is unavoidable. Why some people accept it while others don’t, especially on very simple issues, is one of the mysteries of the universe that I’m sure I will stew over for a while (stop telling me to “not think about it and just have fun” because thinking IS my fun. I know that a lot of people don’t understand that, but it’s true).

I have spent my whole life wondering why some people are less intelligent than others (as have many others), and I honestly do not know. But those people are no excuse for the rest of us not being able to learn. This is why individual liberty is so important: I have the right to learn even if others do not value education as much as I do.

As I’ve stated before, learning and writing are as natural to me as breathing, and I see a lot of people that say things like “I forgot what I learned in school” and then they complain about how terrible their life is. Would reason not be an appropriate facility to use in this circumstance? Why your life is so terrible? Instead, I see people using faulty logic and their lives get more and more terrible. It seems to me that logic dictates that we must use logic if we wish to understand issues.

There is much vilification of science and logic and reason from religious enthusiasts, and sadly, the only way for these people to break through from this is for God to reveal the truth to them, which I am hopeful of, but in the meantime, the Bible is right: there will be misery in our lives as long as we are here, because of the things that people such as the religious enthusiasts do. There is far too much to discuss to put into this article, but I’m sure I will think about it for a couple of years and then write an article about the subject.

Logic gets a bad rap because of simple things like “Well you can’t see and measure God, so that means science is a lie.” Well, you see, this is one instance where it is important to understand why logic is so important. That is faulty logic. It’s based on the fear of God, but it does not make sense for science to be evil simply because we can measure it but we can’t measure God. I don’t understand how science, which can make our lives happier, is evil, but God, who can also make our lives happier, is good. This is where lies start to entangle truth and make it hard to understand what is true and what is false. Only a divine revelation can explain to us what is true and what is false, and this is why I think that logic is so important. I think that logic is truly divine, in that it explains to us what truths are in the truest sense of the meaning of the word “truth.”

Once again, why some people are not capable of learning certain things or accepting certain truths and do not value learning, I do not know. But I do know that if I am to understand anything about the universe, as is the case for anyone else, then I must value my own education and I must use logic to obtain these truths because logic is as true as can be.

How we know something to be logical when something else is not, and how we can tell if someone isn’t using logic despite the fact that they say they are are topics for many other articles down the road, but I do know that if there are any logical statements to be had in the universe (as I know there are plenty), then we must accept these and use these, and I believe that because these things are so true and so helpful, that we must use our learning and education to learn about more of the logic truths that are in the universe that we might not quite be aware of so that we can add these to our repertoire as well, and our lives will only benefit because of the things that we can learn by using the infinite amount of logic that is out there and is only yet waiting to be discovered.

But we can do none of this if we do not learn, and people will not learn if they do not want to learn. Why I value education while others don’t is a big mystery of the universe, but Ido know that if I don’t value my education, I will not learn, and because I value understanding, I must value my education. Why I value education and why others don’t are subjects for many other articles, but if you want to have any understanding of the universe (as many people say they do as evidenced by all of the questions they ask, which is a good thing), you must do two things: you must accept logic, and you must value your own education enough to learn.

My biggest fear is getting older and to stop learning, like many adults do that never cared about school and just stop learning altogether. That is my biggest fear, and sometimes, it feels like one of those “inevitabilities” that adults talk about, but I’m not quite sure if all of these adults are truthful, despite their good intentions. This is one thing that I want to learn about, and one of the (I would guess to be) infinite number of reasons as to why education and logic are so vitally important if we are going to be happy. Perhaps some people can be happy without those things, but I look at all of the things that these two things can do for people and see that it can grant them happiness, whether or not they realize it (for instance, computers are logic machines, and it required some type of understanding to piece them together, and once that was done, happiness was had by all that use computers), so I know that for at least me personally, my happiness will not come unless I am allowed to use logic for all of the learning that I want to obtain in the world, and I think that many others could follow suit because although it could be argued that “ignorance is bliss”, I know this isn’t true for me because I love education so much, and I would imagine that if more people started following down my path, they would be pleasantly surprised at the things that they learned as well.

So if I can get people to love this as much as I do, that would be a good thing, even though this is not my ultimate cause. My ultimate cause is to learn for myself because it makes me happy, but logic dictates that there are only so many things you can do after you learn something, and one of those things is to share it with the world, which is what I’m doing. Whether or not people care is their own decision, but that is not why I am doing this. I am doing this for my own benefit and because I love it as much as anyone could love anything in the world, and if there is someone else in the world either like that that is reading this or if reading this causes someone else to be like that, that would be a great accomplishment indeed.